I scoured the internet for social media plush toys. This is what I found, Social Media Plush toys.
Tempted to make tumblr the home for your articles? You might think about having your work on the 18th most visited website in America (via Alexa). A couple more stats to entice you:
- The average visit to Tumblr is 14 minutes, longer than Twitter or Facebook
- Tumblr has grown 74% in 2013, compared to Twitter and LinkedIn’s 40% (via search engine people)
Ok, so tumblr is popular. But is it the right channel for your WRITING? Tumblr is about small quick bites. I’m not going to pause to read anything on tumblr. The system just isn’t geared for that. I’d say use tumblr however you feel, but keep one thing in mind. Tumblr tends to be a very visual medium. There certainly are a number of text-based tumblrs out there, but I honestly can’t say I read any tumblr posts. I skip over them.
Five reasons to not make tumblr the home for your writing:
1) Tumblr is not SEO’ed at all
Tumblr posts have awful rank in google. Why bother posting any sort of longer form text on tumblr when it will never see the light of day in google?
2) Tumblr’s dashboard is so myopically focused on one image at a time
The stream is so hard-coded to show one column. While one column is nice, but the user ends up flipping though the stream super-super fast. Especially since everything in the stream is all mushed together. There’s zero organization on tumblr. When pinterest came along forcing people to post onto specific, focused topic boards, I totally thought pinterest would kill tumblr. It hasn’t… yet.
3) Yahoo might just do that job of killing tumblr
Yahoo pretty much killed flickr, another wildly popular visual-based community.
4) Tumblr is all about ripping off stuff
I’d dare say 99% of the stuff on tumblr is things that people found elsewhere. Tumblr is all about posting and reposting. And reposting again. And again. I’m not sure how I would feel if I posted text-based articles on tumblr and then it would get reposted a billion times. I suppose I should be happy for all the exposure. But in all reality, that never happens. I don’t see people reposting text posts. People repost image posts. Tumblr is all about images.
5) The community is really, young, and kinda stupid
I have a love/hate relationship with tumblr. I can post some really cool stuff, but it won’t get many likes or reposts. But I repost an image of Mr. Krabs rubbing his butt with money, and it goes apeshit. That is SO tumblr. I don’t want to offend tumblr users by saying the general audience is stupid, but it’s pretty much true.
Bonus point #6) Tumblr has no comments
Do you really want to post your long-form articles on a place where there are no comments? All blogs should have comments enabled. The only way to get comments on tumblr is to hack your theme to include a commenting system like disqus. But that’s a bit like putting wings on your car. Can you put wings on a car? Sure. But those wings really aren’t going to be used. When people are on tumblr, they are not commenting, they are reposting.
I often leave tumblr, but then I come back to it, just because the thing is so darn popular. If you post your articles on tumblr, make sure to:
A) Use an image
B) Only include a teaser section of text. Anything longer than a teaser, and it won’t get read on tumblr.
Are you on tumblr? If so, please leave a link to your tumblr in the comments on this blog post. Thanks!
In 2012 20.02 percent of tweets with links to major news sites came from Twitter buttons. In 2013, the usage of the buttons dropped to 12.61 percent
Joshua Benton of niemanlab does a great job pulling these stats and offering five explanations why:
- People are more comfortable manually copying and pasting a link into a tweet than they used to be.
- People are consuming more of their media on smartphones, where mobile layouts often omit sharing buttons.
- People are both discovering and sharing links more on Twitter than they used to.
- News sites are deemphasizing Tweet Buttons in their layouts.
- News sites are building their own custom share-on-Twitter buttons that don’t show up as the official Twitter-supplied Tweet Button.
He ends up determining that even at 10% it’s still worthwhile to have twitter buttons on your articles. I especially like how at the end of the article there are tweet buttons. I like his analysis even more. Very curious is how he gathered that information. I’d love to know if he used the Twitter API to scrap it, or some other tool.
With buttons. I dunno. I kinda like buttons. Buttons are fun. It’s like going to the Museum of Science and Industry as a kid and just running around pushing all the buttons. I honestly think that is half the appeal with Facebook’s “like button” (note, not the “like” link when it’s merely text, but the “like” button).
Who really uses these buttons to tweet?
The tweet buttons have always been kinda weird, IMHO. Who uses them? I might be wrong, but I feel like the end users who use tweet buttons tend to be not as internet savvy. It would be cool to cross-reference Joshua Benton’s research with Klout score. Do users with lower Klout scores use the twitter buttons? Although, that would be assuming that users with a high Klout score are internet savvy—which is not always the case.
What we need is an authority rank, not a popularity rank. Wait, not even that. Klout really kinda does take care of authority rank. What we need is an originality rank mixed in with an interesting rank. Who posts original interesting tweets?
And THEN, do those people use twitter buttons? I’m guessing not.
But at that point if you have an interesting-originality rank, you’ve got a mighty powerful tool to do other analyses.
Our household names of Twitter, Facebook, Foursquare, Instagram, Linkedin, and Youtube. Can anyone replace them? David Meerman Scott of webinknow.com says, no.
While I certainly hope for the success of the current crop of social media giants, nothing is set in stone.
In 2005, we would have said, “there is only one MySpace.” Twitter has been closing their system more and more to developers–the very group that helped to get them to become what they are today. I hope another Twitter comes along, one that is more open.
History might prove my hopes to be wrong. Just look at Apple in the late 90s when they finally clamped down on all the clones. A closed system sometimes helps to perhaps improve the system. However, in twitter’s case, I’m not so sure that is true.
My company’s manager posted this infographic on Google Plus:
The organization in this graphic is very intriguing. I wish there would be more insight into the overlap in related areas. Perhaps the fact that some items are roots and some are branches, speaks to the related functions. Also email marketing and social media are very related. Maybe that’s why they have those two branches near each other at the top.
I might be reading too much into this, but are email marketing and social media two areas of higher growth than the other areas? (Hence they are at the top of the tree where most growth occurs).
Also, what would one feed the tree of internet marketing?
A google image search for this graphic gave hundreds of results. The one with the highest resolution pointed to this blog post. I’m not sure if this is the original author of the graphic, but he certainly talks more about the metaphor of Internet Marketing as a tree:
First, planting strong, deep roots in the form of research, strategy, branding and content. It is tempting to jump ahead to the design and development phases of projects, but like a tree that has a weak root structure, your marketing will not stand without a solid foundation to support it.
The roots support a sturdy trunk made up of good web design and development. Just as a tree grows bigger and thicker over time, your website and web presence should be set up to do the same. The trunk is the core of the tree, just like a good website should be the core your company’s marketing.
The branches of the tree are a perfect symbol for the tremendous range of opportunities that exist for you to promote and advertise yourself. From Search Engine Marketing to Social Media Marketing, from Email to Online PR, etc., there is an ever growing number of categories and subcategories of promotional channels to exploit. But the important thing to understand is how they should grow out of a common strategy and how they should feed back into your marketing core, namely your website.
Your Tree, Your Forest
A tree thrives by drawing in rain and sunshine, growing bigger and bigger to take up more space, expanding upward and outward to block out competing vegetation and ensuring its long life. You have the choice – are you going to plant a mighty oak or settle for a struggling bush?
Ok, wait. Mainlinemedia did make this graphic. When you click on the image on their blog post, it comes to a PDF with all this text in a side column, along with their logo. It’s too bad all instances of this graphic online have the logo cropped out.
All the metaphors for the tree really hold up to internet marketing. The trunk being the central strategy with the branches and roots supporting the trunk. Also, the notion of competition in the forest is noteworthy.
Looking at this graphic, it’s fun to picture where in the tree you sit. For the past few years I certainly have a swing built off the email marketing branch. Where do you see yourself in the Tree of Internet Marketing?
Bing loses. My three-week experiment using bing as my primary search engine is over. I couldn’t stand to go a full month. The results on Bing were just too spammy. Google’s results are so much more trustworthy. All of Google’s efforts to cut-down on content farms and suspicious pages really does pay off. While I don’t like that some of the innocent real pages are suffering by Google’s cuts, I do like having a search engine where I know I get good results.
Bing’s rewards are nice. You can get a penny reward for every bing search you do. But is a penny really worth it? I’d pay that extra penny to get better results. I do about 775 google searches per month. That’s about $7.75 per month to have better search results. Totally worth it.
If someone paid you $10 a month to drop Google’s search and only use Bing, would you do it?
But does the truism of target content have some cracks? If people keep seeing content covering the same topic over and over, it could get watered down in the reader’s mind.
The same holds true in the land of advertising. Nigel Hollis explains his experience shopping for camping equipment. Weeks after buying camping equipment, the ad trackers continue to show him camping ads. The effectiveness of these ads died out as they continued to spray him with ads.
This redundancy of ads opened a new light to me. I’m a super-champion of targeted content. But does targeted content put people into a Filter Bubble? (see my kindle notes on the Filter Bubble book). Companies see what you like and they serve only things you are interested in. And then you are only exposed to a small slice of the world. Eli Pariser says in his book, “we aren’t constantly seeing the world anew.”
Instead of being open-minded, we slowly become close-minded. Pariser explains, “Stripped of the surprise of unexpected events and associations, a perfectly filtered world would provoke less learning. And there’s another mental balance that personalization can upset: the balance between open-mindedness and focus that makes us creative.”
The question for publishers is: When does someone’s need to read about a particular topic expire? Another way of putting it: When does someone grow tired of seeing the same topic?
Publishers can look at their analytics to see when certain areas get less views. Google Trends is an easy way to see the entire zeitgeist of popularity over time. If publishers used a marketing automation system like Eloqua, Marketo, or Act-on; they could see the exact interests of each reader.
However, in addition to analytics–and perhaps more important than analytics–we should be fostering curious minds. As Pariser explained that we need to have a flexible mind for creativity.
It makes me thankful that right after college I made it a goal to live a creative life and to show others how to live creatively. I researched and devoured books on creativity. It makes me glad that I did that at a young age, it set me up to be where I’m now, and where I’m going.
Instead of treating readers like robots, we should treat them like creative people. How? Do you have to ditch your targeted content? Nope.
- Encourage people to think creatively about your topic.
- Ask simple questions to get people starting to engage.
- Ask hard questions to challenge your readers.
- Provide a wiiiiide range of opinions covering your topic. Sure, present your thoughts, but also make sure to present conflicting opinions on the other side of the spectrum.